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Design Principles №1: Variety & Unity

R Proffitt
by Richard Proffitt
iopan design

In graphic design, variety and unity are essentially opposites that play off one another before the eyes. The most essential thing to do with these principles is to create a ballance within their visual dance. Whilst unity maintains a feeling of security and wholeness, variety provides interest and the desire for more engagement.

Unity

Unity creates wholeness. Unity is the overiding principle to which all other elements and principles are bound. Unity is the control of variety. Unity is usually achieved when the parts complement each other by having something in common. Unity is achieved by use of the same colour, or different tints of it, or by using a similar graphic style, thickness of line, shape etc. within the design.

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