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Web Typography: The Basics

R Proffitt
by Richard Proffitt
iopan design

Website information is 90% typography. This is how crucial getting a good handle on typography is! It is most important that your type is ledgable, accessible and clear. After all, if the type is difficult or taxing to read then your visitors will soon leave.

Legibility is Key

Line height is a central element to legibility; it is the measure of the verticle distance between lines of text. The optimum line height would be 30% of the font size. This gives your text pleanty of breathing space and therefore renders it more legible - this is easy to prove by looking at the following image of three different line heights.

The first example shows text where line height and text size are the same: 16pt. In the second example the line height is 30% larger (16pt and 21pt respectively). Finally - we see what double-spacing looks like on the line height; ie. 16pt font and 32pt line height.

Equal Line Height and Font Size
Line Height 30% Larger than Font Size
Double Spacing. Line Height is double Font Size

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<div class="logo-footer-cont">
  <a href="index.html">
     <img class="logo-footer" src="images/logo-footer.png" alt="logo">
  </a>
</div>

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