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Colour in Web Design

R Proffitt
by Richard Proffitt
iopan design

Colour in web design does not stand as an isolated and seperate phenomena but rather the evolving colours that you see online are in a constant interplay with colour trends and ideas accross the world. Certain styles or hues come in and out of fashion and the internet adds more designers to the mix. Many within the creative industries look toward Interior Design and the world of fashion for growing colour trends. There are, however, certain trends that the net has taken to with gusto and – with the help of evolving technology – more vibrance than ever before is being seen. We shall look at the trend for bright colours next and at other design colour trends.

Collection of Web Palettes

I have developed the following eight web colour palettes that can be downloaded as Adobe swatches for free (should any of the take your eye!) If you would prefer to compile your own palette then continue reading for tips on colour choice and information about colour psychology.

Notice in the following examples, even the more subtle and understated colour schemes have - often - a single bright accent colour that works particularly well on monitors/screens.

If you would like to use any of the palettes for your own projects then there are a choice of Adobe swatch files that you can download: .aco (Adobe Color File) for use in Photoshop. .ai (Adobe Illustrator Swatch File). .ase (Adobe Swatch Exchange File) for use in Illustrator, Photoshop and other Adobe products.


.aco
.ai
.ase
Modern Purple with High Accent

.aco
.ai
.ase
Beautiful Cool Blues

.aco
.ai
.ase
Subtle Jade & Wood

.aco
.ai
.ase
Elegant with Red Accent

.aco
.ai
.ase
September Ballance

.aco
.ai
.ase
Midnight Mono

.aco
.ai
.ase
Midnight Wine

.aco
.ai
.ase
Sunset Strip
Colour swatch cards
Colour in Web Design

The psychology of colour is a widely studied field in which academics, artists and scientists attempt to determine which colours affect human behaviours in what ways. Many web designers have touted the benefits of certain colours for conversion success – but is it really so simple?

Working with Colour Guidelines

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Colour & Meaning

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Colour on the Screen

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Main Colour Placement

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Accent Colour Placement

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Backgrounds

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Calls-to-Action & Buttons

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Conclusions

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