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Metadata

Publishing
R Proffitt
by Richard Proffitt
iopan design

Metadata is just a techy word for information about your book (meta means ‘about’). Publishers also use the term ‘bibliographic data’ but metadata goes above and beyond this. What it does is to tell computers as well as people two things: a) Terms under which a book can be sold and used; and b) What a book is all about. The overall success of your book will depend, to a certain extent, to the quality and extent of your metadata. Both eBooks and paper books will benefit from good metadata – there are some differences which I shall point out later.

Primary Metadata

The Primary metadata is the fundamental operational data that distributors and book sellers need in order to list and sell a book. It contains data that identifies your book. It details your terms of sale and it is vital to make sure it’s complete and accurate. Primary metadata includes:

# Metadata Name Name Description
1 ISBN
2 Title
3 Subtitle
4 Cover Image
5 Publisher
6 Author
7 Contributors
8 Price
9 Category
10 Territories
11 Digital Rights Management
12 Language

Secondary Metadata

The Secondary metadata is really for the benefit of marketing – it is often refered to as ‘Enhanced’ Metadata. The table below shows some of the most common secondary metadata.

# Metadata Name Name Description
1 Short Description
2 Long Description
3 Author's Short Biography
4 Image(s)
5 Reviews
6 Awards
7 Endorsments
8 Authour Q&A
9 Excerpts
10 Multimedia (audio & video)

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Someone famous in Source Title

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